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About Green Visions

Green Visions is a workforce development program that helps foster a healthy community in the Joseph Ave and JOSANA neighborhood of Rochester, NY.


Green Visions is a community-centered program based on a vision for a more vibrant and flourishing Rochester. It is a workforce development program in the City of Rochester’s Joseph Ave and JOSANA neighborhood. Together with neighbors, we install and cultivate cut flower gardens on once-vacant and decaying lots.

The flowers from these lots are harvested just before peak bloom over the entire summer and early fall, arranged into stunning bouquets and then sold at the Rochester Public Market and Wegmans by the program participants. The profits from sales help to support the costs of the program and give the participants a real sense of running a small business.

The hands-on effort of the participants to improve their community has proven to be a remarkably powerful motivator. Green Visions participants understand that they are making their community a healthier and better place to live and develop great pride in their work.

Community-based workforce development initiatives, such as Green Visions fulfill Rochester’s demand for trained and skilled workers prepared to enter the middle-skill professional field. The program actively combats urban blight, crime, youth unemployment, and poverty. Additionally, our gardens make vacant lots in the JOSANA neighborhood come alive with activity and positive energy. Our program recruits and empowers young and able resident young adults to be the agents of change in their community.

Neighborhood-Scale Community Advocacy

Our workforce development Program, Green Visions, is changing lives in the JOSANA neighborhood of Rochester! Check out what you can do to help:

Make A Donation

You can make a donation to Greentopia to help fund all the projects of our Green Visions program.

Become A Volunteer

Green Visions can use your help on our lots at Smith & Whitney Streets. You can also help with back office, social media or other areas.

Contact for more information.

Buy Flowers!

Did you know that Green Visions supplies flowers not only to Wegmans’ stores, but also for special events all through the summer and early fall? Contact us now to supply your graduation, wedding or other special event with beautiful Green Visions flowers.

Contact: for more information.

 Green Visions News from our blog:

2018 Green Visions Sponsors

Some of Green Visions Sponsors

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