Greentopia + BeTheGoodROC

Greentopia and Be the Good Roc have teamed together to raise donations that will be used to buy meals from local restaurants that go directly to our hospital support staff.

Green Visions – Green Community Advocacy

Our Green Visions program proves that you can “go green” and also serve and build a community.

Thank You!

Thank you for making our 2019 Annual Campaign a success. We topped our goal of $10,000 and raised $13,000! Thank you for supporting Greentopia’s efforts to use natural assets and the creation of green space to transform Rochester economically and environmentally.

Greentopia is Creating a More Resilient Rochester.

Greentopia’s been working for years to create a more resilient Rochester. This is our story.

EcoDistrict® – Green Stewardship

We’ve created the FIRST EcoDistrict in Upstate New York. How can we steward our great resources to insure a green future.

What is Greentopia?

Since 2011, Greentopia has worked to create energized placemaking that changes Rochester both economically and environmentally. We’ve accomplished a lot in our few short years. Interested?

Green Visions

Green Visions is a workforce development program that takes place in the JOSANA neighborhood. We uniquely train 15 youth, (18-21 years old, for 22 weeks) in how to prepare for the work world – by working on an urban cut flower farm!

High Falls Park & EcoDistrict

High Falls Park, now a project of ROC the Riverway, will use the existing EcoDistrict as its core. The High Falls EcoDistrict is the First Registered EcoDistrict in the State of New York and serves as a conceptual FRAMEWORK to reimagine our community. Greentopia is also working to expand the current EcoDistrict to the entire footprint of ROC the Riverway improvements.

Watch Our Latest Video!

News from our blog:

Green Visions

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Facebook Posts

1 week ago


Interested in helping the Green Visions 2020 program? We are in need of two lawn mowers and gas cans as ours were stolen out of our shipping container on site. Do you or anyone you know have a lawn mower you’d be willing to donate or know of who/ whom we could reach out to? Let us know in the comments! ... See MoreSee Less

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1 week ago


Lots of changes happening at the Green Visions 188 Whitney St Campus! The fencing is down to help create a community feel along with trees that were rotting; check it out! ... See MoreSee Less

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2 weeks ago


Don’t forget to tune-in to our Facebook live at 5:30 pm TODAY (Friday). This session will host questions specifically on Green Visions Growing Healthy Futures Workforce Development Program. However, if you have any questions about Greentopia in general, feel free to send us a message or start a discussion on our page! ... See MoreSee Less

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Upcoming Events

6th Annual Dinner on the Bridge!

August 13 @ 5:30 pm - 10:30 pm

Make A Donation

Your donation to Greentopia helps create a greener, more resilient Rochester.

$240 of $1,000 raised


Personal Info

Donation Total: $15.00

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Meet our Amazing Team!

Like ants, we may be small but we are powerful!

Lisa Baron

Lisa Baron

Executive Board Chair

Lisa Baron is a Founding Board Member who now serves as the Executive Board Chair for the organization. Lisa works closely with city initiatives and other stakeholders to move the vision of Greentopia forward.

Morgan Barry

Morgan Barry

Director, Green Visions Workforce Development

Morgan Barry has directed our Green Visions program since its inception in 2012, Morgan is a primary force behind the successes of Green Visions
585-287-5560, Ext. 702

Check out our Events Calendar and join us!

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