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About Green Visions

Green Visions is a workforce development program that helps foster a healthy community in the Joseph Ave and JOSANA neighborhood of Rochester, NY.

Green Visions is a community-centered program based on a vision for a more vibrant and flourishing Rochester. It is a workforce development program in the City of Rochester’s Joseph Ave and JOSANA neighborhood. Together with neighbors, we install and cultivate cut flower gardens on once-vacant and decaying lots.

The flowers from these lots are harvested just before peak bloom over the entire summer and early fall, arranged into stunning bouquets and then sold at the Rochester Public Market and Wegmans by the program participants. The profits from sales help to support the costs of the program and give the participants a real sense of running a small business.

The hands-on effort of the participants to improve their community has proven to be a remarkably powerful motivator. Green Visions participants understand that they are making their community a healthier and better place to live and develop great pride in their work.

Community-based workforce development initiatives, such as Green Visions fulfill Rochester’s demand for trained and skilled workers prepared to enter the middle-skill professional field. The program actively combats urban blight, crime, youth unemployment, and poverty. Additionally, our gardens make vacant lots in the JOSANA neighborhood come alive with activity and positive energy. Our program recruits and empowers young and able resident young adults to be the agents of change in their community.

Donate to Green Visions Now

Neighborhood-Scale Community Advocacy

Our workforce development Program, Green Visions, is changing lives in the JOSANA neighborhood of Rochester! Check out what you can do to help:

Make A Donation

You can make a donation to Greentopia to help fund all the projects of our Green Visions program.

Become A Volunteer

Green Visions can use your help on our lots at Smith & Whitney Streets. You can also help with back office, social media or other areas.

Contact Morgan@greentopia.org for more information.

Buy Flowers!

Did you know that Green Visions supplies flowers not only to Wegmans’ stores, but also for special events all through the summer and early fall? Contact us now to supply your graduation, wedding or other special event with beautiful Green Visions flowers.

Contact: Morgan@greentopia.org for more information.

Green Visions News from our blog:

Lucas Green House Cocktail Party!

Sep 22, 2020 | EcoDistrict, Green Visions, Greentopia | 0 Comments

This past week Greentopia hosted a cocktail party to thank our Green Visions program partner Lucas Green House. The event took place on our viewing platform with a beautiful view of the high falls gorge. In attendance was the Lucas Green House staff and recently...

Sprouts Spotted!

Aug 26, 2020 | Development, FlourGarden, Green Visions, Morgan Barry | 0 Comments

Sunflower sprouts have started to peak through at our Smith Street location! We are so excited to see the start of some new flower growth! Follow @green.visions on Instagram or like the Facebook page for more Green Visions updates!

THANK YOU! Dinner Off the Bridge

Aug 25, 2020 | Charity, Green Visions, Greentopia, Lisa Baron | 0 Comments

Thanks to you all our Dinner Off the Bridge event was a HUGE success! 146 delicious dinners prepared by The Cub Room's amazing staff were sold. A huge thank you to everyone who came out to support our event! All of the proceeds were given to the Green Visions program,...