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About Green Visions

Green Visions is a workforce development program that helps foster a healthy community in the Joseph Ave and JOSANA neighborhood of Rochester, NY.

Green Visions is a community-centered program based on a vision for a more vibrant and flourishing Rochester. It is a workforce development program in the City of Rochester’s Joseph Ave and JOSANA neighborhood. Together with neighbors, we install and cultivate cut flower gardens on once-vacant and decaying lots.

The flowers from these lots are harvested just before peak bloom over the entire summer and early fall, arranged into stunning bouquets and then sold at the Rochester Public Market and Wegmans by the program participants. The profits from sales help to support the costs of the program and give the participants a real sense of running a small business.

The hands-on effort of the participants to improve their community has proven to be a remarkably powerful motivator. Green Visions participants understand that they are making their community a healthier and better place to live and develop great pride in their work.

Community-based workforce development initiatives, such as Green Visions fulfill Rochester’s demand for trained and skilled workers prepared to enter the middle-skill professional field. The program actively combats urban blight, crime, youth unemployment, and poverty. Additionally, our gardens make vacant lots in the JOSANA neighborhood come alive with activity and positive energy. Our program recruits and empowers young and able resident young adults to be the agents of change in their community.

Donate to Green Visions Now

Neighborhood-Scale Community Advocacy

Our workforce development Program, Green Visions, is changing lives in the JOSANA neighborhood of Rochester! Check out what you can do to help:

Make A Donation

You can make a donation to Greentopia to help fund all the projects of our Green Visions program.

Become A Volunteer

Green Visions can use your help on our lots at Smith & Whitney Streets. You can also help with back office, social media or other areas.

Contact Morgan@greentopia.org for more information.

Buy Flowers!

Did you know that Green Visions supplies flowers not only to Wegmans’ stores, but also for special events all through the summer and early fall? Contact us now to supply your graduation, wedding or other special event with beautiful Green Visions flowers.

Contact: Morgan@greentopia.org for more information.

Green Visions News from our blog:

Green Visions Program 2020 Updates!

Aug 20, 2020 | Development, Green Visions, Morgan Barry | 0 Comments

Our Green Visions program is adapting, like us all, to the COVID-19 pandemic. Planting has begun at both our Joseph Ave. and Smith St. gardens! A late but great start! A special thank you to the Nature Conservancy for their continued support of our Joeseph Ave....

Green Visions Shipping Container Floral Workshop!

Aug 27, 2018 | Environment, Green Visions, Greentopia | 0 Comments

Now in its sixth year, the Green Visions program has installed an 800 square foot shipping container at the Green Visions Campus at 174 Whitney Street in the JOSANA neighborhood. The container has been completely retrofitted by Ikoniq, a Canandaigua-based company that...

Opportunity still blooms in a wet summer

Aug 18, 2017 | Green Visions, Greentopia, Morgan Barry | 0 Comments

It’s been an unusual summer for Green Visions, Greentopia's job development program. A super-soaked spring and summer, along with some red-tape tangles, delayed the start of the season. Manager Morgan Barry said the Green Visions garden wasn’t tilled until late May,...