by Diana Louise Carter | Friday, April 15, 2016 | FlourGarden, GardenAerial, Greentopia
Validation is a great thing. Greentopia organizers got plenty of that this month when they met with Mayor Knox White of Greenville, SC, who was in town to speak at the Community Design Center’s annual Reshaping Rochester luncheon. Greentopia was a sponsor of the event.
White’s talk sounded like he was describing Greentopia’s plans for Rochester: “How a River Acts as a Community Connector.” But he was really telling the story of how redevelopment of the small Reedy River – a brook, really, with a 20-foot-tall waterfall – in Greenville because the catalyst for a revitalized and vibrant downtown.
“It changed downtown Greenville in ways no one could imagine,” said Lewis Stess, co-founder of Greentopia. “What we found most interesting is the direct parallel between our experience in Rochester and Greenville”, he said. Like in Rochester, where many natives and long-time residents have never seen or spent any time at High Falls, Greenville residents were unaware of the water asset in their community. Like in Rochester, some people felt the river was in an unsafe part of town. And, like in Rochester, redeveloping the river wasn’t a priority for public and private officials at first.
Once Mayor White, a corps of garden club members, and others persuaded city council to remove a four-lane highway bridge over the falls and build a pedestrian bridge instead, people began to see the possibilities. Knox was in the beginning of his second term as mayor when he was finally able to push the project to approval.
Now the 20-acre Falls Park on the Reedy River is the jewel of the city, an economic engine, and THE most popular spot for people to walk and picnic.
“The diversity is just unbelievable…families just flock to it,” White told the host on WXXI’s Connections with Evan Dawson show a week before his visit to Rochester. (Hear the podcast here.)
Stess said Falls Park has become the place visitors to town are taken as soon as they arrive. Clemson University recruits people by taking them to downtown Greenville before visiting the campus 20 miles away. Greenville’s downtown now thrives with restaurants, galleries, apartments and hotels. All that took 20 years to happen, but Greentopia, which has invested five years so far in the GardenAerial project at High Falls, is hoping for a quicker turnaround in Rochester. The FlourGarden, the first part in a series of gardens and features that surround the falls, was completed at the very end of 2015 and will have it’s grand opening in early May, 2016.
Stess said White was stunned when he viewed Rochester’s 96-foot waterfall. “Each city must find its own gem”, White said, and he was looking at Rochester’s.
“If you have water and a waterfall… it is kind of obvious that makes your city so unique and different,” White said in his radio appearance. “We always tell people: Find your waterfall…find what makes your city unique and different.”
Greentopia found what makes our city unique. Greentopia champions it, day in and day out. Now the rest of Rochester can, too.
by Diana Louise Carter | Thursday, March 10, 2016 | EcoDistrict, FlourGarden, Futures Summit, GardenAerial, Green Visions, Greentopia
February 18, 2016, marked the fifth anniversary of Greentopia’s incorporation. So what does our five-year-old organization have to show for those years? Plenty!
- Four years of free Greentopia festivals to raise awareness of sustainability and green assets in downtown Rochester, bringing more than 50,000 people (many for the first time) to High Falls.
- Four years of Film Festivals to call attention to green issues and sustainability.
- Three Futures Summit conferences, bringing in speakers from around the country to talk about urban sustainability and green redevelopment.
- Purchase of a large section of the High Falls cataract to preserve it as part of the GardenAerial project.
- Three years of Green Visions, a job training program that has provided 20 weeks each year of job training and employment for young people in the JOSANA neighborhood, while producing beautiful gardens to beautify the neighborhood and provide cut flowers to sell.
- The beginning of New York’s first EcoDistrict, a district that will share ideas and green projects to work and live more sustainably in and around the north side of downtown Rochester.
- Awards and recognition, including being named a “top priority” transformational project by the Sustainability Workgroup of the Finger Lakes Regional Economic Development Council.
- A massive Dinner on the Bridge, calling attention to and raising money for Greentopia’s initiatives, including the GardenAerial circling the canyon around High Falls.
- The completed FlourGarden: a running water, native plants garden with sculptures and lighted fixtures on Brown’s Race, the very first capital development project of the GardenAerial.
- Hundreds of thousands of dollars in grants from the Finger Lakes Regional Economic Development Council; Metabolic Studio; The Farash Foundation; The Community Foundation; Daisy Marquis Jones Foundation; and New York State Energy Research and Development Authority (among others).
- And the support of hundreds of individual and corporate donors for events, programs, and capital projects. Won’t you join with us?
And we’re just getting started.
by Diana Louise Carter | Tuesday, February 2, 2016 | Green Visions, Greentopia
February is Green Visions month! Just as people in are turning to seed catalogs to dream about what they’ll grow in the spring and summer, Greentopia is planting new “seeds” to ensure that Green Visions continues to thrive. And, by the way, they’re also ordering seeds.
Until now, this workforce development and neighborhood beautification program has been supported primarily by grants and gifts. But grants tend to be short-lived and often unrenewable. That’s true whether the program has measurable success, as Green Visions does or not. So Greentopia is taking the month of February to work on making make Green Visions more sustainable financially. What does that mean?
First, imagine changing someone’s life for $3,500. That’s what it costs to provide professional landscaping, construction, and safety training for one Green Visions worker, as well as a stipend for 20 hours of work per week for 20 weeks. The young people who complete the Green Visions program come from one of the poorest sections of Rochester, where jobs and job training that can lead to greater things are often pretty scarce. “It’s not just that these kids will be ready to do landscaping. They’ll be ready to work,” said Michael A. Philipson, co-founder of Greentopia.
Sponsorships will include perks, such as a community-service or team-building opportunities on site for the sponsoring company or group, and display of the company’s logo on signage at the Green Visions sites and in publicity materials and online.
“Ideally, we’re hoping that businesses large and small will look at it as an opportunity for sponsorship,” said Morgan Barry, manager of Green Visions. Businesses or individuals who can’t afford the full price to sponsor one trainee would be welcome to sponsor at more modest levels, Philipson said.
Meanwhile, Green Visions is also moving to a more commercial model to become more self-sustaining. Here are some of the steps being taken:
- Acting on the Green Visions business plan.
- Expanding the value and varieties (50 instead of a dozen) of flowers grown on site.
- Talking with current retailers of Green Visions bouquets about expanding sales to other stores.
- Connecting with florists who will buy in bulk at wholesale prices.
- Modernizing methods, such as irrigation and fertilization, to free up workers to handle more profitable duties.
All in all, it’s a great month to be green.
by Diana Louise Carter | Tuesday, January 26, 2016 | EcoDistrict, Greentopia
Rachel Walsh had to go all the way to Seattle to find her next job in Rochester. Actually, she went to Antioch University Seattle’s Center for Creative Change and got what some might think of as the Greentopia degree, though she didn’t know it at the time. But when she saw the job description for manager of the EcoDistrict Greentopia is proposing for Rochester, Walsh told her professor, “Oh my goodness! They made a job of our course list. This is exactly the kind of work I want to be doing.” Having grown up in the Churchville-Chili area, Walsh, 29, found the job both perfectly suited to her new credentials, and a great excuse to move closer to family again.
Before going to Seattle for her master’s degree in environment and community, Walsh earned a bachelor’s degree in horticulture from the State University of New York at Cobleskill and worked for two Rochester-area nurseries.
Walsh began work at Greentopia Jan. 18 and plans to move into an apartment in the Upper Monroe neighborhood with new roommates and her dog, a terrier mix. Even before squaring away her living situation, she was already meeting stakeholders in the EcoDistrict, an overlay district with shared sustainability practices that would lie on both sides of the Genesee River and run roughly from the Main Street bridge to the Smith Street bridge. Her first priorities are developing an outreach strategy for involving stakeholders — business people, city officials and residents — and establishing an EcoDistrict steering committee. A grant from New York State Energy Research and Development Agency is funding the district’s groundwork.
Walsh’s work won’t be all meetings, though, she pointed out, as she’ll rely on community activities (a cleanup perhaps?) to bring people together, too. “People support what they help create,” Walsh said.
Getting Rochester to buy-in on the EcoDistrict — an idea that has taken root in other American cities — could be challenging, Walsh noted. “This is a very progressive project in a very conservative city.” Rochester has many great attributes, Walsh said, naming its arts scene, international cuisine, and cultural institutions. “I would also love to see the green progressive movement be one of the attributes that make Rochester great.”
by Diana Louise Carter | Wednesday, January 13, 2016 | Development, FlourGarden, GardenAerial, Gorge, Green Visions, Greentopia
It’s going to be an exciting year for Greentopia, as we move further into creating some of the physical projects that have been a goal since our inception. Here’s a look at what’s coming:
- Any day now: the FlourGarden will be finished. Final details, such as wood bannisters on metal rails, are being put in this week. The project is the first of several steps to build the GardenAerial, a series of public amenities, infratructure and gardens surrounding the High Falls. Perennial native plants are in, but dormant now. You can also check out our new handrails and water channel. Fountains are there but not visible at the moment. This new amenity will really come alive in the spring, so watch out for our Grand Opening events!
- March through May: Greentopia offers tours of the High Falls area on the first and third Thursdays of each month, weather permitting. You will need to sign-up online and arrive at 81 Browns Race a few minutes before noon to be included in a 30-minute walking tour of the waterfall in a canyon in the middle of downtown Rochester.
Did we mention these are free?
- In April: Green Visions will embark on its fourth year. This is the community program that provides job training and work in the horticultural field for urban youth, at the same time that it beautifies the JOSANA neighborhood in Northeast Rochester. In 2015, this program sold flowers to Wegmans, Hart’s Grocery and customers of the Rochester City Public Market. In 2016, Green Visions hopes to develop a larger commercial customer base and become more self-sustaining. You’ll soon be able to directly sponsor one of our Urban Flower Farmers – a youth from JOSANA neighborhood doing rewarding and meaningful work. The price is affordable even for small businesses.
- May 15: A Garden Party, a brand new fundraiser to celebrate the opening of the Flour Garden. This will be an affordable event seeking to attract a broad range of people to see the newest development at High Falls. Check back here soon to find out more and buy tickets.
- Throughout 2016: Development of the Pont du Rennes. New community interest and opportunities have arisen to make the pedestrian bridge a more important corridor connecting Genesee Brewery and St. Paul Quarter on the east bank and MCC and the Rochester Red Wings games on the west side of the river. As a result, Greentopia will turn its capital development focus on Granite Mills Square and this bridge. Some may recall that when Greentopia held its first GreentopiaFest, creating a park in the sky out of the bridge was one of the bold ideas shared then. Now, with the completion of the FlourGarden, it’s time to get moving on that!
And here’s something you won’t see in 2016 – Greentopia festivals, like the ones offered free for four years. The original festival and the film festival that grew out of it both took lots of time, effort and money, but they were worth it to bring awareness to Rochester’s biggest hidden asset — High Falls. Our founders and board of directors have decided that the time has come to devote those resources to making the GardenAerial at High Falls a reality. The festivals aren’t truly gone, though. Many of their elements (free and low-cost events) will be spread throughout the year, but in a more sustainable way that supports the goal of attaining a vibrant, publicly-accessible realm around the falls. To become a part of that, consider becoming a member.
And look out 2016!
by Diana Louise Carter | Wednesday, December 2, 2015 | FlourGarden, GardenAerial, Greentopia
Imagine sailing over the High Falls on a zip line.
Or if you don’t enjoy white-knuckle adventures, imagine sauntering serenly through an arboretum suspended high above the Genesee River on the Pont de Rennes Bridge. (Those of you who know French just have to pretend that name isn’t redundant.)
These are just two elements of the GardenAerial, an $85 million series of public features to be built around the High Falls. While some sources of funding exist to help out with this huge capital investment in the city’s public realms, virtually no grants keep the lights on and pay the salaries of the people who are leading this vision. And that’s where you come in. This week starts Greentopia’s annual campaign, the effort to pay for some of the overhead that goes into making High Falls more visible and enjoyable for all.
The very first step of the GardenAerial is under construction right now and due to be completed by Christmas Eve: the Flour Garden. The once-leaking raceway along Race Street in the High Falls District has been rebuilt as a water garden. Perennial water plants just went in. During warm months a fountain will flow. And at night, glass rods in the garden will be illuminated, creating a mini-light show.
“We are creating something from nothing,” said Lewis Stess, Greentopia’s CEO and co-founder. “We are progressive, future- thinking.” If you want to help that future arrive, please help. Please answer the email or letter you receive with a donation. If you didn’t get one, please visit our donation page. And dream a little about what’s coming next.
by Diana Louise Carter | Thursday, September 24, 2015 | Futures Summit, Greentopia
There’s a reason people often use (or misuse) the word “urban” when they really mean “African-American” or possibly all people of color. Most large American cities are like Rochester, in that their urban hearts are filled with mostly minority, mostly low-income people, surrounded by mostly white, more affluent people in the suburbs.
Antwi A. Akom, associate professor of environmental sociology, public health, and STEM (science, technology, engineering and math) education at San Francisco State University, focuses on improving cities for all people, not just the well-to-do. He’ll be a plenary speaker at Greentopia’s Futures Summit Oct. 21 at Monroe Community College’s Brighton campus.
“How do we create more just, sustainable and smarter cities and schools?” he asked during an ecodistrict conference in Boston in 2013. “How do we create more democratic models of civic engagement?”
Akom tells a heartbreaking story about a talented high school student he taught who was shot and killed before she could attend the college into which she had been accepted. In fact, he’s lost a student to murder every year. Sound a little like some neighborhoods in Rochester? In some urban neighborhoods, Akom said, “when there’s gunfire, students know what to do more than they know the Pledge of Allegiance.”
But Akom doesn’t just point out problems. He’s working on solutions, as co-founder of the Institute for Sustainable Economic, Educational, and Environmental Design (I-SEEED), which focuses on building sustainable cities and schools. Akom and his colleagues have created a mobile app that can help urban residents use their phones to locate resources in the city quickly and easily. The tool also relies on users’ feet-on-the-street knowledge to recommend services and point out gaps. That’s evidence that grassroots are at work even in the cement-covered city.
by Diana Louise Carter | Sunday, September 13, 2015 | Futures Summit, Greentopia
When Jason Roberts wanted to improve his neighborhood in Dallas, he found many of the things that make cities livable — flowers planted on the street, café tables, trees and bike lanes, were actually illegal or came with a heavy fee. So he decided to do them anyway for a single block over a single weekend to help people visualize how welcoming their community would be with this forbidden features.
Storefronts were decked out as temporary stores. Trees destined to be planted at a hotel made a two-day rest-stop at Roberts’ barren block. Guerilla city planners painted a verboten bike lane. A bike tour was organized that drew 150 riders. Then people were invited to shop at the temporary boutiques and eat at temporary outdoor cafes.
After neighbors and city officials enjoyed the event, the neighborhood began to change to match that vision. City ordinances were amended to allow more neighborhood-friendly amenities. One of the fake stores, an art studio, stayed on and became a real one. And that was just the beginning. He told the story breathlessly for a TED talk.
Roberts and the organization he co-founded, Team Better Block, continue to work at making Dallas a more livable city, and not just for those folks who drive cars. He’s the opening keynote speaker at Greentopia’s Futures Summit Oct. 21 at Monroe Community College. To find out more about the summit or register, visit here. And dream about a better city.
by Diana Louise Carter | Tuesday, September 1, 2015 | Futures Summit, Greentopia, Michael Philipson
Greentopia’s Futures Summit, where exciting ideas for the future are discussed today, comes to MCC’s Brighton Campus Wednesday, Oct. 21. “We want to disrupt people’s thinking – get them to critically analyze everything that is happening in our city,” said Michael Philipson, co-founder of Greentopia. Here are some great reasons to get involved and get informed about “Cities of the Future,” the 2015 Summit’s theme:
- It’s dirt cheap: Thanks to support from NYSERDA, the summit is free to students and educators with ID, $20 for senior citizens. Regular admission is $45, $55 for last minute arrivals. Admission includes keynote talks and workshops by leading national thinkers on urban reclamation, energy and green development. There’s also free parking, continental breakfast, lunch and snacks. You can register here.
- Jason Roberts of Dallas, co-creator of Team Better Block, which finds ways to make city blocks more livable and walkable without years of municipal foot-dragging. He’s the opening keynote speaker.
- Antwi A. Akom, professor at San Francisco State University and co-founder of Institute for Sustainable Economic, Educational and Environmental Design. ISEEED focuses on building sustainable cities and schools, as well as improving living conditions of poor people. Akom is also the summit’s closing keynote speaker.
- Taras Grescoe, Montreal author of Straphanger, a book looking at the public transit systems of the great cities of the world and advocating for a rebirth of public transit to take back cities from the wasting influence of automobiles. Grescoe is the summit’s lunchtime keynote speaker.
- Rebecca Salminen Witt, president of The Greening of Detroit, which reclaims forsaken green spaces in the Midwest city to encourage community connections. Once devoted to boosting the urban forest (17,000 trees planted,) the organization now also oversees community gardens and workforce development, with 400 seasonal employees.
- Ted Trabue, managing director of District of Columbia Sustainable Energy Utility, a utility company devoted to saving customers money through energy conservation. Previously, Trabue help create and was executive director of Green Builders Council of DC, the largest green training program in Washington.
- Several other speakers and plenty of time between sessions to rub elbows with them all.
by Diana Louise Carter | Tuesday, August 25, 2015 | EcoDistrict, GardenAerial, Greentopia, Lewis Stess
Greentopia is taking another step toward creating an ecodistrict in Rochester by moving ahead on hiring a manager for what will become the Rochesterville EcoDistrict. Following advertisements for the manager position, 50 people from around the country applied earlier this summer and the district’s critical team has narrowed the selection to eight finalists. A decision is expected in September and Greentopia hopes to have the person start work in early October.
The district’s name reflects a historic part of Rochester included in the district, which also encompasses part of Rochester’s downtown, the High Falls area, Frontier Field, Kodak Tower, the new Monroe Community College Campus, and Genesee Brewery.
The manager’s job will be to plan and organize the first such district in New York State, mostly by bringing together groups of stakeholders. Ecodistricts – Portland, OR, has several — are designated and planned in a grassroots manner to help a neighborhood achieve a better living environment. Potential benefits could be incentives and policies that help create a district-wide composting system or a bulk discounts for solar power. The district meshes nicely with Greentopia’s efforts to create the GardenAerial surrounding the High Falls.
“This will be the only ecodistrict in the US that has this kind of situation: the only one with a falls in it,” said Greentopia co-founder Lewis Stess.
Stess said businesses or residents often ask if the district will impose additional taxes or require participation. The short answer: no. A longer answer might include that grassroots discussions would be expected to consider new initiatives by consensus in the district. But Stess says: “Nobody’s making anybody do anything.”
by Diana Louise Carter | Wednesday, August 5, 2015 | GardenAerial, Green Visions, Greentopia
Imagine sailing over High Falls. The wind whipping your hair, the spectacular view surrounds you. You start out from a promontory on the east side of the Genesee River and you zip along at a thrilling pace until you land on the west side near the bottom of the gorge that runs through the city of Rochester.
That experience — perhaps the largest permanent zip line in North America — could happen as soon as the late summer of 2016, in Phase 2 of Greentopia’s GardenAerial project. GardenAerial aims to transform the Middle Gorge of the Genesee into a world-class showcase of sustainable and sensitive development in harmony with the natural beauty and ecology of the Gorge. (Phase 1, the FlourGarden in Brown’s Race, is due to be completed this fall.) Greentopia is spearheading the effort as it seeks the necessary approvals for take-off and landing spots, as well as additional grant funding. The state has already funded a feasibility study on greater public access to this area that will become the GardenAerial. Estimated cost for the ride is an affordable $20, a fraction of what Bellevue, WA., charges for a zipline in one of its urban parks.
For an idea of what the High Falls zipline experience might be like and how it fits into the GardenAerial, view this video.
See what WHAM-TV Channel 13 is saying about the GardenAerial zipline.
